Social media is part of college. The most prominent social media platform was invented at a college. By a college student. For college students.
It’s engrained in the college culture, and is a central means of communication for people in their late teens and early 20s.
The problem, however, is when those college kids using social media are high profile athletes who generate millions of dollars for their college institutions. Then things get a little more complicated.
To deal with the challenges of (student) athletes using social media–specifically Twitter–an increasingly popular strategy for college coaches has been to simply ban athletes from tweeting. It’s the easiest and most painless approach to control what information players put out there for public eyes to see.