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Category: Sports Marketing

NFL Is King, Dominates TV Ratings

It’s a good time to be an NFL broadcast partner. Business is good.

Really good.

The NFL has been the kingpin of professional American sports viewership, and television ratings recently released by the league drive home that point. The NFL dominated the fall television calendar – and not just in comparison to sports.

Michael Phelps Takes Over @Ravens Twitter

Part of the fun with social media is that because everything is still so new, individuals and organizations have the freedom  with how they use it.

That’s exactly what we did last week with the @Ravens official Twitter account.

We held our first-ever Twitter takeover with Olympic great Michael Phelps, a Baltimore native and lifelong Ravens fan. We handed our account over to Phelps for the Ravens-Vikings game on Dec. 8, and allowed our fans to experience the game on social media through his commentary. 

ESPN’s new social media policy: Don’t break news on Twitter

ESPN gets flak for just about everything they do. Fair or not, the “Worldwide Leader” has their every move questioned, critiqued and analyzed, but that’s the price that comes with sitting at the top of the sports food chain.

The company’s updated social media policy is no different.

Soon after ESPN released its amended social networking policy for talent and reporters, the Twittersphere took the company to task–specifically for one guideline.

Banning Twitter is the easy way out for college coaches

Social media is part of college. The most prominent social media platform was invented at a college. By a college student. For college students.
It’s engrained in the college culture, and is a central means of communication for people in their late teens and early 20s.

The problem, however, is when those college kids using social media are high profile athletes who generate millions of dollars for their college institutions. Then things get a little more complicated.

To deal with the challenges of (student) athletes using social media–specifically Twitter–an increasingly popular strategy for college coaches has been to simply ban athletes from tweeting. It’s the easiest and most painless approach to control what information players put out there for public eyes to see.

Mark Cuban and allowing online media access

This is a response to a blog from Mark Cuban about the role of the online media in NBA locker rooms. I would suggest reading that before reading my response. Also, several people have already weighed in on this issue (here, here, here),  and I read a number of posts before publishing my own.

In 2011, the debate of web-only reporters vs. traditional media is dead. I thought.

Online news organizations have risen to the top of media world, and some of the most prominent, respected journalists are employed by companies that never print a newspaper or broadcast a daily news program.

Sports marketing done right: The Tribe Social Media Deck

Last week I had the chance to attend a Cleveland Indians game and sit in the new “Social Media Deck.” I wasn’t sure what to expect before I arrived because I had only heard a limited amount about the team’s new media project.

Basically, I knew I had free tickets. And that I should use social media during the game. I thought I could handle that.