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Baltimore Ravens, Baltimore, MD

Director, Social Media / Digital Host, 2019-Present

Oversee social media team; create and execute vision for organization’s social strategy

  • Control day-to-day operations of Ravens’ official social platforms, reaching millions of users: Facebook (2.2 million), Twitter (1.6 million), Instagram (1.2 million), Snapchat (200K), TikTok (236K) and YouTube (120K)
  • Led Ravens through period of rapid, record growth on social platforms, including 230% growth on YouTube and 43% on Instagram, more than any team in the NFL
  • Generated more social media video revenue than any NFL team through the creation of viral content and application of analytical-based decisions
  • Develop sponsorship executions for quality branded content that resonates with fans and corporate partners
  • Control paid social budget and leverage social tools to execute on cross-platform advertising campaigns
  • Guide the implementation and application of analytical reporting to improve content strategy
  • Work across every department to ensure overall business goals are met through social executions
  • Launched influencer marketing program with local micro influencers through cross-department collaboration, while also leveraging celebrity fandom and association for larger influencer efforts
  • Oversee design and development of organization’s visual brand on social media
  • Coordinate with NFL staff to follow and improve league social policy
  • Work as organizational thought leader on social and digital media trends and best practices 

Work as team’s main on-air reporter for all digital, social content

  • Developed concept behind daily video segment, “Final Drive,” which has been a tremendous success both in consumption and revenue generation
  • Conduct regular interviews with players, coaches and front-office executives to provide unique perspective
  • Appear as consistent analyst for weekly television/digital programs “Ravens Unscripted” and “Ravens Report” 

Manager, Social Media, 2017-2019

  • Launched involvement in Twitter, YouTube and Facebook’s video content revenue platforms, which have generated hundreds of thousands of dollars
  • Developed social-focused video content series, “The Show,” designed specifically for Instagram and Snapchat, which was the first of its kind in the NFL and has been a great success
  • Launched and produce “The Lounge” podcast, which takes listeners inside team headquarters for interviews and conversations about the Ravens
  • Grew social media staffing from one to three full-time employees, and work with the NFL to best leverage assets from the league’s live content correspondent program

Digital Media Staff Writer, 2011-2017

  • Wrote and produced daily news and feature content across organizations digital platforms
  • Helped usher in a period of significant digital advancement, as the audience grew in page views, unique visitors, mobile visits, mobile app downloads, video views and news views during my time in this position
  • Managed daily content posting process and controlled overall presentation on website and mobile app
  • Developed special-project concepts such as, “Team Behind the Team,” which provided unprecedented access inside the organization

WEWS/, Cleveland, OH
Online Content Producer, June 2010-Oct. 2011

  • Wrote, edited, produced and built content for news organization’s website
  • Developed and managed social media strategies to increase traffic and engagement
  • Worked in daily on-air role to report on web content, sports stories and trending topics
  • Partnered with local high schools to provide content for Friday night football show, Las Vegas, NV
Reporter/ Videographer/ Video Editor/ Producer, Jan. 2009-March 2009

  • Covered  Vegas sports scene by reporting, shooting, writing, editing and producing multimedia content
  • Reported on MLB, NASCAR, Mountain West Basketball, professional boxing and high school sports, Washington D.C.
Reporter/ Videographer/ Video Editor/ Product Development, Jan. 2008-March 2008

  • Worked as multimedia journalist to write articles and produce video on deadline
  • Built databases for community and event guides

Columbus Dispatch, Columbus, OH
City Desk Intern, Nov. 2007-Jan 2008, Nov. 2008-Jan. 2009

  • Reported on general news in Columbus area by pitching and writing stories

Gridiron Glory, WOUB-TV, Athens, OH
Host, Fall 2008-Fall 2009, Reporter, Fall 2006-Fall 2007

  • Hosted Emmy award-winning weekly live half-hour program showcasing high school football in Southeast Ohio and West Virginia
  • Delivered several programming innovations and document increased interest level in show during hosting tenure

WOUB Radio and Television, Athens, OH
Sports Anchor/ Reporter/ Producer/ Videographer/ Editor, Sept. 2006-June 2010

  • Anchored and produced sports segments for live nightly news broadcast, Newswatch

This Week News, Columbus, OH
Sports Writer/ Stringer, June 2006- Aug. 2009

  • Worked as a sports and news writer covering various local events
  • Wrote several articles for debut of award-winning 90-page high school football preview

The Athens News, Athens, OH
Campus Reporter/ Sports Reporter, Sept. 2006-June 2010, Web-Editor, July 2009-June 2010

  • Covered issues such as athletics department finances, general sporting events and academic issues
  • Worked as web-editor to update website with new articles and content


Ohio University, Athens, OH
E.W. Scripps School of Journalism
Bachelor of Science in Journalism, June 2010
Minor: Economics, Specialization: Sport Management