Baltimore Ravens, Baltimore, MD
Director, Social Media / Digital Host, 2019-Present
Oversee social media team; create and execute vision for organization’s social strategy
- Control day-to-day operations of Ravens’ official social platforms, reaching millions of users: Facebook (2.2 million), Twitter (1.6 million), Instagram (1.2 million), Snapchat (200K), TikTok (236K) and YouTube (120K)
- Led Ravens through period of rapid, record growth on social platforms, including 230% growth on YouTube and 43% on Instagram, more than any team in the NFL
- Generated more social media video revenue than any NFL team through the creation of viral content and application of analytical-based decisions
- Develop sponsorship executions for quality branded content that resonates with fans and corporate partners
- Control paid social budget and leverage social tools to execute on cross-platform advertising campaigns
- Guide the implementation and application of analytical reporting to improve content strategy
- Work across every department to ensure overall business goals are met through social executions
- Launched influencer marketing program with local micro influencers through cross-department collaboration, while also leveraging celebrity fandom and association for larger influencer efforts
- Oversee design and development of organization’s visual brand on social media
- Coordinate with NFL staff to follow and improve league social policy
- Work as organizational thought leader on social and digital media trends and best practices
Work as team’s main on-air reporter for all digital, social content
- Developed concept behind daily video segment, “Final Drive,” which has been a tremendous success both in consumption and revenue generation
- Conduct regular interviews with players, coaches and front-office executives to provide unique perspective
- Appear as consistent analyst for weekly television/digital programs “Ravens Unscripted” and “Ravens Report”
Manager, Social Media, 2017-2019
- Launched involvement in Twitter, YouTube and Facebook’s video content revenue platforms, which have generated hundreds of thousands of dollars
- Developed social-focused video content series, “The Show,” designed specifically for Instagram and Snapchat, which was the first of its kind in the NFL and has been a great success
- Launched and produce “The Lounge” podcast, which takes listeners inside team headquarters for interviews and conversations about the Ravens
- Grew social media staffing from one to three full-time employees, and work with the NFL to best leverage assets from the league’s live content correspondent program
Digital Media Staff Writer, 2011-2017
- Wrote and produced daily news and feature content across organizations digital platforms
- Helped usher in a period of significant digital advancement, as the audience grew in page views, unique visitors, mobile visits, mobile app downloads, video views and news views during my time in this position
- Managed daily content posting process and controlled overall presentation on website and mobile app
- Developed special-project concepts such as, “Team Behind the Team,” which provided unprecedented access inside the organization
WEWS/NewsNet5.com, Cleveland, OH
Online Content Producer, June 2010-Oct. 2011
- Wrote, edited, produced and built content for news organization’s website
- Developed and managed social media strategies to increase traffic and engagement
- Worked in daily on-air role to report on web content, sports stories and trending topics
- Partnered with local high schools to provide content for Friday night football show
LasVegasSun.com, Las Vegas, NV
Reporter/ Videographer/ Video Editor/ Producer, Jan. 2009-March 2009
- Covered Vegas sports scene by reporting, shooting, writing, editing and producing multimedia content
- Reported on MLB, NASCAR, Mountain West Basketball, professional boxing and high school sports
Washingtonpost.com, Washington D.C.
Reporter/ Videographer/ Video Editor/ Product Development, Jan. 2008-March 2008
- Worked as multimedia journalist to write articles and produce video on deadline
- Built databases for community and event guides
Columbus Dispatch, Columbus, OH
City Desk Intern, Nov. 2007-Jan 2008, Nov. 2008-Jan. 2009
- Reported on general news in Columbus area by pitching and writing stories
Gridiron Glory, WOUB-TV, Athens, OH
Host, Fall 2008-Fall 2009, Reporter, Fall 2006-Fall 2007
- Hosted Emmy award-winning weekly live half-hour program showcasing high school football in Southeast Ohio and West Virginia
- Delivered several programming innovations and document increased interest level in show during hosting tenure
WOUB Radio and Television, Athens, OH
Sports Anchor/ Reporter/ Producer/ Videographer/ Editor, Sept. 2006-June 2010
- Anchored and produced sports segments for live nightly news broadcast, Newswatch
This Week News, Columbus, OH
Sports Writer/ Stringer, June 2006- Aug. 2009
- Worked as a sports and news writer covering various local events
- Wrote several articles for debut of award-winning 90-page high school football preview
The Athens News, Athens, OH
Campus Reporter/ Sports Reporter, Sept. 2006-June 2010, Web-Editor, July 2009-June 2010
- Covered issues such as athletics department finances, general sporting events and academic issues
- Worked as web-editor to update website with new articles and content
Education
Ohio University, Athens, OH
E.W. Scripps School of Journalism
Bachelor of Science in Journalism, June 2010
Minor: Economics, Specialization: Sport Management