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Category: Journalism thoughts

ESPN’s new social media policy: Don’t break news on Twitter

ESPN gets flak for just about everything they do. Fair or not, the “Worldwide Leader” has their every move questioned, critiqued and analyzed, but that’s the price that comes with sitting at the top of the sports food chain.

The company’s updated social media policy is no different.

Soon after ESPN released its amended social networking policy for talent and reporters, the Twittersphere took the company to task–specifically for one guideline.

Twitter’s most followed sports journalists

In today’s age of sports journalism, some of the characters covering the games have become just as big of stars—if not bigger—as those competing on the field.

Television gives journalists national exposure from plenty of eyeballs, and social media allows for them to interact and build relationships with global fanbases. Twitter, specifically, provides some tangible evidence to show who are some of the biggest names is the sports journalism business.

Journalism branding: Buzzword doesn’t change the goal

Branding.

It’s become the popular buzzword in the media business, as journalists young and old work to stay relevant in a challenging and evolving climate. In the past few years, the push from news managers, editors, and professors has been for journalists to view their work as the development of a brand, rather than an endless stream of content.